Brand Copywriting
A national ad announcing Umpqua's merger with Sterling Bank, which made us the West Coast's largest community bank. I wrote this on deadline when an agency couldn't deliver something on brand.
The themes from this ad ran through two other ads aimed at a consumer audience, three ads aimed at a business audience, radio ads, NPR reads and online banner ads.
I leveraged location and subverted public expectations with this billboard placed just up the road from our new Reno location, which has a vibrant, impossible-to-miss storefront.
Written in an hour on deadline after our CEO rejected the original concept created by an outside agency.
Umpqua's San Francisco flagship store included large digital walls meant to demonstrate our promise to be a different kind of bank and a hub connecting the Bay Area's innovators to the people and tools to help them succeed.
I chose the people and products, set the voice direction and wrote the copy.
